Edward Sainsbury
Director - HTL Private Office
About me
Edward believes that the best financial outcomes are built on trust, clarity, and solutions designed around people - not products.
Edward Sainsbury is a senior financial services executive with over 20 years’ experience helping clients navigate complex financial decisions with clarity, care, and long-term perspective. Across private banking, corporate finance, and fintech, Edward has built a reputation for placing customer outcomes at the centre of strategy.
Edward's career spans across:
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Fintech, as Head of Home Ownership at Raiz Invest, he led the development of scalable, customer-first lending solutions, balancing innovation, risk discipline, and accessibility.
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Private Banking working closely with Australia’s most sophisticated high-net-worth individuals and families as State Director at Westpac and St. George Private Banks and Executive Manager at Commonwealth Private, structuring bespoke credit solutions for complex financial lives and multi-generational objectives.
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Corporate and Institutional Banking at Commonwealth Bank of Australia which has shaped his pragmatic, relationship-driven approach to risk and capital.
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Start-up: Before entering financial services, Edward co-founded 5th Finger, a mobile technology business later acquired by Microsoft -an experience that continues to influence his belief in thoughtful innovation, strong execution, and building solutions that genuinely serve end users.
Edward's approach is built on honesty, open communication, and a genuine desire to see you, your family or your company succeed. If you feel that we can add value to your financial needs, please get in touch.
Edward Sainsbury is a credit representative (CRN 574100) of LMG Broker Services Pty Ltd ACN 632 405 504 Australian Credit Licence 517192
