We've often been asked, since establishing HTL Corporate Advisory some 6 months ago, why we aligned ourselves with a brand (i.e. HTL Group) rather than ‘go it alone’!
Well, apart from the critical infrastructure required to hit the ground running quickly i.e. office premises, admin, marketing, tech and legal support, you are going into the market with little/no brand presence. On the flipside, attaching yourself to a trusted and respected brand such as HTL Group, with a proven track record of success over a long period, immediately puts you on the front-foot.
We were also given the opportunity (and responsibility) to broaden the HTL Group offering in the market from a predominantly Hotel, Leisure and Tourism property services group, to bringing capital solutions / debt advisory to a much broader, diversified, multi-industry group of customers beyond Hospitality.
Then of course there are the deep relationships and established networks that already exists within the HTL Group, which brings us to our happy new customer Twisted Healthy Treats (https://lnkd.in/ei_Dk6Au).
Twisted Healthy Treats (“Twisted”) is one of Australia’s fastest-growing FMCG success stories and the country’s leading female-founded manufacturer of better-for-you frozen desserts. Proudly Australian made, Twisted supplies a national footprint of 3,000+ supermarkets, 5,000+ schools (reaching more than 85% of Australian school children) and 500+ independent grocers. The business is also rapidly expanding its international presence through exports to Costco USA and other global markets.
Cass (CEO and Founder) and Graeme (COO) Spies were introduced to HTL Corporate Advisory through an existing hospitality customer of HTL Group.
The team at Twisted were seeking strategic support to fund the next phase of their growth journey from their state-of-the-art manufacturing facility in south-west Sydney.
Through our partnership with Twisted, HTL Corporate Advisory was able to secure a capital structure that supports their growth trajectory. The team delivered:
Well done to the HTL Corporate Advisory team Andrew Hazell and Anna Dang for delivering on the customer’s ‘ask’; and thank you Cass Spies and Graeme Spies for entrusting HTL Corporate Advisory with your business needs.
